Our philosophy
on slow fashion

What we do

We design timeless pieces that will last across seasons using natural and ethical products. By adding unique designs and new garments throughout the year we are challenging the traditional seasonal approach. We will not bring out new collections every season, but depend on the availability of both people and material.

For who we do it

We design for babies and toddlers ages zero to three with a special focus on their delicate and sensitive skin also keeping in mind the people making this happen throughout the full cycle of production.

How we do it

To launch our label we created an Essentials Capsule Collection. It consisted of six pieces, three tops and three bottoms. Using Organic and certified fabrics we created these quality pieces to last. In the meantime we have added 5 pieces providing a full capsule wardrobe to bridge all seasons.

Our Capsule Collection defines our basics in which we may vary from time to time keeping the top items and adding new pieces throughout the year.  We use the same fabric in different models for an optimal use of the material and minimum waste. 

We have also created a Crafts collection. This features unique limited pieces with a full focus on sustainability, quality and fairtrade. These pieces tell a story which you can share by owning it, wearing it and loving it!

Why this approach

Because we can make an impact. We believe that however small a brand, we are able to contribute to a better environment. Being strong believers in the circular economy we want to do things better for the next generations to come.






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